Microsoft to Capture 4% of the USA’s Smartphone Market in 2012

Microsoft to Capture 4% of the USA's Smartphone Market in 2012

According to the latest research from Strategy Analytics, the Microsoft Windows Phone operating system will capture 4 percent share of 123 million smartphones sold in the United States market during 2012, rising steadily from 3 percent share in 2011.

Nokia, HTC and Samsung will be among the main hardware vendors driving growth.

Scott Bicheno, Senior Analyst at Strategy Analytics, said, “Despite ongoing economic volatility, we forecast 123 million smartphones to be sold in the United States in 2012, growing 21 percent from 102 million units in 2011. Microsoft captured 3 percent share of all smartphones sold in the United States during 2011, rising steadily to a forecast 4 percent share in 2012. Nokia, HTC and Samsung have some of the biggest Microsoft smartphone portfolios at present and they will be three main hardware vendors driving growth this year.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Microsoft is making a determined push to crack the United States because it is the most valuable and influential smartphone market in the world. However, Microsoft’s US smartphone market share remains relatively niche at present and breaking the stranglehold of leaders Android and Apple will not be easy. To grow further, we believe future versions of Microsoft’s Windows Phone 8 platform will need to dramatically improve support for advanced technologies like multi-core chipsets, enhance the Marketplace app store, expand the number of phone models available from major partners like Nokia or Samsung, and consider reducing the license fees it charges per unit to smartphone makers.”
USA Smartphone Sales Forecast by Operating System for 2012
Smartphone Sales Forecast by OS:
(Millions of Units) 2011 2012
Microsoft 3.5 5.0
Others 98.3 118.0
Total 101.8 123.0

Smartphone Sales Forecast by OS:
% of Total 2011 2012
Samsung 3.5% 4.1%
Others 96.5% 95.9%
Total 100% 100%

Total Growth Year-over-Year % ~ 20.8%

Source:- Cellular News


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