Samsung is eating western Europe’s mobile phone market : statistics proves

 

Mobile phone share, western Europe Western Europe market share by manufacturer and type (smartphone/featurephone), 2Q09 – 1Q 12. Original data: IDC

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The data comes from IDC, and shows numbers for shipments in the western European market since the second quarter of 2009 (which is as far back as they’re presently prepared to go).

What’s most evident is that way that just as with the global market, Samsung has driven into this field like a truck into a glass-fronted supermarket, while Nokia‘s fortunes have declined dramatically – coinciding pretty much exactly with Stephen Elop’s announcement in January 2011 that Symbian, then the Finnish company’s smartphone platform, would be supplanted by Microsoft’s Windows Phone. (Mobile users: graphic here.)

Samsung v Nokia in w EuropeSamsung v Nokia, share of overall western European phone market, 2Q 09 – 1Q 12. Original data: IDC

Samsung, meanwhile, has driven its smartphone share up, notably through the very successful launch in spring 2011 of its Galaxy S2; that looks set to continue with the S3, launched in May.

Featurephone v smartphoneSmartphone sales (green) and featurephone sales (brown) in western Europe, 2Q 09 – 1Q 12. Original data: IDC

More generally, though, there are two trends visible in the western European market as a whole: a very slow reduction in overall sales (they peaked around Christmas 2010, and have been showing declines since then); and rapid growth in smartphone share, which passed 50% in the second quarter of 2011 (ie a year ago) and in the first quarter of 2012 was just short of 63% – and is likely to have risen even further in the past three months. (Mobile users: graphic here.)

Among other smartphone companies, only Apple has managed to grow its share; HTC, RIM and Sony (formerly Sony Ericsson) have seen their empires rise and fall, squeezed between Samsung’s dominance of the Android space and Apple’s grasp of the top end.

These figures don’t include the launch of HTC’s One series, which happened during the second quarter (for which figures probably won’t be available until August); success there could be vital for HTC’s future. Globally, the company had just 1% of the mobile handset industry’s profits in 2011, according to Asymco. Apple and Samsung took the rest.

But there are other storm clouds gathering for mobile handset makers who aren’t called Samsung or Apple. The peak in the fourth quarter 2010 points to the economic recession and eurozone woes putting pressure on subscribers.

Some carriers are already seeing a reduction in the number of subscribers: Spain, where the recession is biting hardest, saw the loss of 380,000 mobile subscriptions in April, Tero Kuittinen points out at Forbes. He also points to falls in Russian subcribers; those those aren’t part of the western European statistics here, they do point to a general trend in terms of economic effects.

So where is it headed? Just as with the global smartphone business, Europe might be headed towards a two-horse race in the branded phone space – unless Nokia can revive itself.

 

Readout more on :- http://www.guardian.co.uk/technology/blog/2012/jun/28/europe-smartphone-phones-samsung-apple?utm_source=twitterfeed&utm_medium=twitter

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